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Niconovum was formed in 2000 by Karl Olov Fagerström, one of the world's leading experts on smoking cessation and nicotine dependence. Through the exploitation of the exclusive know-how of its founder and management Niconovum's mission is to develop market leading Nicotine Replacement Therapies (NRT). Some of the world's leading smoking control experts are behind Niconovum. It was founded and is managed by many of the individuals that were pivotal in the development of Nicorette, the current world leader in NRT products. Niconovum believe that there is a market for a range of NRT products that will deliver nicotine more quickly and effectively than those currently available, thereby giving the consumer a perceived better control of cravings.

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